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Think carefully about what features and values ​​your product has that no other product has. Also ask yourself: what problem does your product solve or what need does it meet? The answers to the above questions will give you an idea of ​​who your potential customers are. On their basis, you will also create an ideal customer profile, which will allow you to focus on specific consumers and use it for your sales campaign. Initiate contact The next stage is an attempt to initiate contact with our potential customers through various communication channels.

It all depends on who your target audience is. For some customers, a phone call will be appropriate, while for others an e-mail or a specific social networking site on which they are particularly active. Remember to adjust the channel to the target group as much as philippines photo editor possible, which is why it is so important to recognize them in advance during the first stage. Young people will certainly look more favorably on online contact than older people who prefer traditional letters. We recommend Customer life cycle: how to manage it? Research shows.



That people are reluctant to answer calls from unknown phones. Emails are much more effective. However, it is not worth limiting yourself. A good way is to use a variety of channels to maximize reaching your target audience. Many companies start contact via social media and at the same time send an e-mail, and sometimes even call at the end. The first two stages of sales are not about fully presenting the product and its benefits. This is only the first contact with the consumer, so make yourself known, build trust and introduce yourself.