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Keep Track of Key Performance Indicators KPIs How many followers do you have? Are they engaging with your content likes, comments, shares ? What are they commenting on and/or sharing? What types of content or topics are getting clicks back to your website? Is any of your content generating new clients? How can you create more content/engagement that supports your initial goals? These are all questions you should be asking and answering using data analytics. Tips For Law Firms on Social Media Familiarize Yourself with the Rules Lawyers have different rules and responsibilities on social media in your jurisdiction.
Check out the law society and bar rules for compliance responsibilities and ethics regulations before you Photo Editing Services post or share anything. For example, you may not be able to use the words “expert” or “specialist” when describing yourself. In most cases, you can’t contact a represented person, party, or witness by pretext through social media. You must be sure not to reveal confidential client information. There are also others, and being intimately familiar with them can help you avoid fines or other legal penalties. Create A Social Media Policy Be prepared with a clear, detailed social media policy in order to ensure ongoing compliance.
Your policy should outline: How to stay in line with your brand’s voice and standards. How to identify and respond to a crisis. How to keep and protect client confidentiality. Social media compliance rules and regulations for law firms, including ethical rules, case information, private information, and regulations for online business. How to respond to comments and queries. You may find there are other important things to include in your policy. Ensure all employees read and understand the policy and take time to update it regularly. Start Small You don’t have to be on all platforms at once. In fact, you shouldn’t be.
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發表於 2023-12-3 12:12:11