Youve spent time and resources convincing your future customer that they have a problem and that there is a solution Your goal at this stage is to persuade potential customers to purchase your solution rather than that of a competitor The content for the decision phase should show the benefits of the solution and provide clear evidence of how it has helped others who have faced a similar problem.
By itself content at this stage is not capable of converting many customers However if you have aligned your content appropriately to the buyers journey you will combine your final offer with all the effort you put into the previous stages making the offer much Indonesia Phone Number more powerful for decisionmaking include trial offers demos product literature and case studies Be sure to include a compelling call to action at the end of each content piece To understand how the stages of the Customer Journey work you just need to think about the last major purchase you made Mine was that of a K camera for recording professional videos.
My behavior in the different phases was as follows Awareness I watched a lot of videos from Youtubers to see what equipment and brands they used Consideration I read reviews ratings lists of cameras and above all I saw many videos on Youtube made with the models I liked the most Decision I asked other photographer friends what equipment they recommended and so I was left with two models.
發表於 2024-2-20 14:10:38
