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Social responsibility and taking care of mental health are areas that will generate more and more conversations because they already do so and, consequently, actions from various brands. I think that consumer awareness is growing every day, so I suspect that the next years will no longer be a space for greenwashing. Authenticity and truth will play a special role here. Are there any marketing campaigns or initiatives that particularly inspire youI am inspired by marketing campaigns that are not pure sales. I am happy when brands engage in social and ecological activities, when they show the values they care about. In the previous question, I already pointed out a direction that impressed me.
If I were to add something stronger from the community awareness campaigns, it is definitely a commercial by the German Telekom, which in a phenomenal way shows what the consequences of sharing photos of your children online can be. Strong, blunt Middle East Mobile Number List and at the same time showing the company in a good light, in the light of concern for loved ones. What are your thoughts on the future of online shopping in the context of the development of technologies such as virtual and augmented realityVirtual and augmented reality will certainly impact customer shopping experiences. Brands are opening up to such solutions and ways of reaching their audiences in a different, even more digital way. A perfect example of this is the first-ever Metaverse Fashion Week, where really big brands appeared. H&M virtual fitting room, created by AI influencer who earns up to PLN ,
euro per month or virtual Gucci handbags are just a few examples of the direction in which marketing and online shopping are heading. From a marketer's perspective, this is a very fascinating area that can be discovered and used in various ways to build new relationships with customers and provide them with even better experiences. On the other hand, from a human perspective, I have some concerns that the virtual world will paradoxically close people off and trigger behaviors in us that even artificial intelligence may not predict. But in order not to end the interview on a pessimistic note, because I am an optimist, I will say this: Let's explore, let's experience, let's be brave and at the same time remember that we as humans have a lot to offer, even without the help of AI.Digital Pulse .
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