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The role of the blog in the development of the company
Companies that keep their blog generate 67% more leads than others. However, it’s not just about posting a suitable article on the site. Do not forget that the increase in leads from the blog is influenced by a lot of factors, and one of them is time.
Learning from other people's mistakes
The company called SalesLion did not receive any benefit from the blog for about 20 months, while the new posts were released 2-3 times a week. At the same time, the company worked in the field of sales and marketing, in which there is a fierce struggle for readers. But time only indirectly influenced the success of this company - as it flows, the company's blog has undergone many changes, copywriters and editors have gained experience, the posts have become of the best. And only after 1.5 years, their work began to bear fruit.
But do you and your blog shopify website design need to learn from your mistakes? Of course not. That’s why we wrote this article. Here we will describe the 6 most common mistakes when blogging and tell you how to fix them.
For the right thing, you have been blogging the company for six months, but traffic and the number of leads are not growing. Most likely, you make one or more of the errors below. If you are just thinking about starting a blog, then we recommend reading this material and take it for attention. Thanks to this, you will save your time and earn many times more. Let’s go and look at how to blog properly.
1. Lack of strategy
The first and most gross mistake of all is the lack of strategy. Without a clear work plan, it will not be possible to achieve any success, but also to measure it.
Take a look at the area you work in. Maybe it’s a niche that lacks your content, or vice versa, it is filled with all sorts of fresh and interesting material from well-known brands, as it was in the case of SalesLion. Feel it, and then you can better analyze and track the success of your blog. If the circumstances are favorable to you, then the first results you will be able to analyze in 4-6 months, but do not forget - the more and more saturated the market, the more time it will take. It is not necessary to raise the bar, because so you will only prepare yourself for failure. Be realistic!
What needs to be determined within the framework of the strategy:
What goal should your blog do: increase engagement, give new information, inform beginners, or set a trend?
How often will you post?
How many leuds do you expect to attract in six months, 9 months, a year?
What keywords with a tail and phrases can you use?
Developing a strategy should be your first, at the right time, a step before publishing the first post, but if you already blog without a strategy for some time, then do not despair, but get to the first step.
2. Your content is uncoordinateed, chaotically
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發表於 2024-11-9 18:44:43