For more complex activities

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Simple online activities, such as liking and following a lucky draw, giving product peripherals, tool memberships, or some popular hard currency through interactive interactions. When Huawei released the Mate and Apple released the iPhone , many brands' social media accounts took advantage of the opportunity to provide benefits to fans. A slightly more complex activity could be a collection of topics and works with prizes. , it can be a joint effort between multiple brands. The most typical one was Alipay’s koi activity that year. It seems like a


simple lottery, but when broken down into the entire process of the Afghanistan WhatsApp Number event, from cold start to momentum building to the final secondary communication, it is actually not as simple as we imagined. Of course, some friends may ask, what should I do if my company cannot give so much budget to social media channels for activities? My answer may not directly solve your problem, but I hope it can give you some reference: First, recognize the fact that all our operational activities are actually carried out with limited resources . Think about it if you were given





budget, could you really spend it effectively? Second, from small to large. First use zero-cost or low-cost activities to create a small result, and then use this small result to leverage
larger resources. Of course, if your boss has a completely empty-handed mentality, I would recommend leaving. User operations in enterprise new media operations When users follow you through your content and activities, they are equivalent to entering your private circle. At this time, you can think about how to establish a closer relationship with them and further explore their value.