Tip: Here's an influencer marketing brief templateto help you approach an influencer and give them an idea of what you're lookingto achieve. 5) Use Visual Content Images are essential in your contentmarketing across all channels as they attract attention and have been proven toincrease views, shares, and engagement. According to HubSpot's State ofMarketing 2023 report, content that delivers the greatest ROI is videos at 25%and images at 12 %. This means that half of marketers surveyed are using videoin their content while 47% use imagery. Media formats with highest RO?I -HubSpot Media formats with highest RO?I - HubSpot Social media posts with animage or video have more chance of being shared and favorited. So get creativewith your visual
content and look for images that might amuse,inspire, or excite viewers. Just think about how Jewelers Email List brands like GoPro andPatagonia leverage images of their product in action in nature to see howimpactful a visual can be. Top Killer-Content Tips Creating unique content thatthrills and entertains is hard enough, but don’t forget about your businessgoals. Here are some general tips that will keep you creating cutting-edgecontent, without losing focus: Stay the course: Make sure everything you writeis first and foremost focused on your business goals, and then give it somepersonality. whileremaining relevant. Personality makes your business human and relatable. Becomea teacher: If your content is
entertaining but not educational, it really willmiss the mark. Make sure that what you say provides useful information that isaccessible while also allowing your expertize to shine through. Keep up withyour customers: Constantly learn about your customers, so you don't lose them.As mentioned, we live in a dynamic society with changing moods, views, andtechnology influencing your audience every day. Expand your channels: By usingdifferent channels, you can speak to your audience in the way they prefer. Somelike video while others just need a quick image and some text. Leverage yourblogs by posting links on your social media pages with clever insights toencourage further reading. Video is often overlooked because not everyone wantsto be a
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