In this sense, between live

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A web writing agency at the service of your project! In terms of communication, social media allows audiences to take charge of the message and content. With the success of Snapchat, for its content strategy, Instagram began to offer stories: content that remains on the home page for only one day. : every day, million users use this format. During a conference held in May on “ the challenge of social content by brands ”, the emphasis was placed on video as a social media in its own right. Video is an integral part of digital culture, a main communication channel.

In ,  of internet traffic will be generated by video. Social media users today want to be told a story, we are talking wedding photo editing service  about storytelling , it is absolutely necessary to generate cascading emotions. The video format is ultra engaging, easily shareable and integrated into social networks, which makes it potentially goes viral. With or without sound, motion design or customer interviews, short-form for a quick impact or longer format to provide in-depth content... the format is malleable, to adapt to any type of content marketing strategy.



All social networks seem at first glance to be similar, for example by offering to film live videos, but this is not the case. Each social network evolves to lose a “social” side and become a media in its own right. Their objective: to meet the constant needs of Internet users in terms of research and consultation of content. Twitter is now classified in the “News” section. Twitter now wants to be an information site before being an entertainment network. And most social networks are making a change in this direction and companies are taking advantage of this to offer content appropriate to each social network.