Performance indicators or KPIs will provide information about the effectiveness of content. Activities that allow you to obtain the best results and areas that need to be optimized. What in particular should we pay attention to? User involvement Do users visit our website social media profiles YouTube channel? Do they show interest in our content? Do they comment on entries and videos leave likes and share content? Content and conversions Does content increase conversions.
Is the number of newsletter subscriptions inquiries and subscriptions increasing? What impact does this have on profits? Session length The time a user spends on our website is another factor. Do recipients engage in browsing the website visit various tabs read the content and photo retouching stop looking at infographics? Or on the contrary do they leave the site quickly? Costs and profits of content marketing activities It is also worth analyzing the costs related to content marketing. What expenses were involved in preparing and distributing the content? Was it a profitable investment.
What profits and costs are generated by activities in specific channels? Comparison with competitors how do you compare to the competition? We cannot skip competition analysis. We should check how our company compares to others. What activities do competitors conduct how do they reach users what can we do to make our content marketing strategy better? Creativity innovation To be one step ahead of to interest users present them with creative solutions and show them something new. Following what's new in the industry presenting unconventional solutions sharing your own experiences ideas and thoughts is a very good way.
發表於 2023-12-14 13:36:35
