If you are a North American company looking

Mistyssaktersfo

Yet can the right channel sales strategy allow you to grow quickly? For a current general partner that means taking a startup from zero to many clients in two years. Lampbell noted that channel sales have helped him attract long-tail customers, or customers who have a strong need for their products or services but are difficult to find and therefore sell to. Effective channel partners can help you expand your network to expose your products or services to those long-tail customers you would otherwise have difficulty reaching. Once you accumulate multiple long-tail customers through channel sales they may eventually make up the majority of your revenue. Nonetheless you still need to onboard channel sales partners and train them accordingly which will take some time albeit much less than a direct sales onboarding program.

More on how to do this effectively later. Enter New Markets and Expand Globally to expand into the European Union you may want to partner with a company that has operations in Europe. A local partner in a new region knows your target market better Email Marketing List than you do, already has an audience in your preferred space and understands the business culture. Leveraging this is key when trying to expand your brand's reach and gain new leads, leads and end customers. Channel programs are a low-risk, low-cost way to open up new geographic areas where a company doesn’t have existing resources or wants to test or establish a market, said VP Channel Sales & Partners. Introduce your product to diverse customers Whether you're going global or pushing your product to a specific demographic partners can help.




Retail companies often rely on channel sales to expand their brands. of shoppers are interested in shopping in person and through e-commerce platforms. It makes sense for an up-and-coming brick-and-mortar store to put their merchandise on an online store to expand revenue streams and reach a wider audience, especially now that many stores have had to close. After the pandemic. Some software buyers rarely purchase products directly from companies. In fact according to one survey mid-sized businesses prefer to purchase through a reseller or hosting provider. Channel sales can be used to reach these buyers who might otherwise never come across your product. Save Big on Distribution Shipping and Web Hosting Costs Dealing with distribution and shipping is often tedious and time-consuming not to mention expensive.