Thinking that this is nothing new,

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Since Amazon Advertising already offered the possibility of launching ads on streaming platforms . It's true, and it did it through the Amazon DSP functionality. However, there are differences between both solutions. Both use Amazon's measurement capabilities, premium inventory, and proprietary signals to help brands better achieve their goals. However, to use Sponsored TV it is not necessary to require a minimum investment , while Amazon DSP requires a minimum investment per campaign  In Sponsored TV, campaigns work with the CPM (cost per thousand impressions) system , but Amazon DSP has elements that are not available in Sponsored TV such as access to inventory,


audiences and additional controls. Sponsored Brand video formats can now redirect to a brand's Amazon Store This novelty is very interesting, since it allows brands to launch Sponsored Brand video campaigns that do not necessarily have to be associated with a specific product. In this way, they can promote Austria WhatsApp Number their image and tell their story to promote more and better brand awareness . Sponsored brand videos - amazon ads Source: Amazon Ads 7 recommendations to create effective marketing campaigns on Amazon Ads Now that you know the latest news about Amazon Ads, we want you to continue getting the most out of your ads on the platform by putting these tips to the test.





Balance the visual and sound in your Amazon Ads videos It is not recommended that your video ads base their strength or level of attractiveness on their dialogue or voice-over. A large part of the public will watch these videos without voice and, if you do not offer other elements (beyond voice or music) that engage your target audience , your campaigns will not have the expected results. For this reason, it is recommended that, if you are going to include dialogue or voice-over, it only takes up a third of the ad , dedicating the rest to the image and useful text on the screen. According to Amazon, videos that followed these guidelines achieved an average increase in detail page views of 27% compared to videos that had  ,