Middle East and Africa EMEA

rejoana30

This event, organized in partnership with Kantar, rewards the agencies and brands that have created the most creative, innovative and effective campaigns during the period between January , and March , The jury was made up of professionals from the advertising industry belonging to the Efficiency Awards Jury Club and the gala included, among the speakers, the participation of Pedro Pina, Head of YouTube for Europe, the Middle East and Africa EMEA.

youtube works awards finalists lefties join in Our nomination Lefties was nominated in the Creative Works category for a campaign executed by Súmate. This award recognizes the campaign with the best creative execution that generates measurable Whatsapp Number List business results. The category rewards work with the highest creative quality, delving into factors such as storytelling, creative direction, production and the details that made it have a great impact on commercial objectives.



At Súmate we collaborate with the part of improving commercial objectives by developing an advertising strategy on YouTube according to the brand's objectives. We launched campaigns in different formats, combining them as appropriate to maximize reach and controlling different approaches. The result exceeded expectations and the numbers speak for themselves. In addition to the rest of the categories, the YouTube Works Awards also had a Grand Prix, the main award based on data with demonstrable commercial results.