The most important thing in tracking leads

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New Leads (Middle of Funnel)Your main goal in the middle of the funnel is to collect as many leads as possible from the traffic you have obtained at the top of the Digital Marketing Funnel.Depending on your business, ways to track new leads will vary If email subscribers are considered leads, you can track your subscriber growthIf a lead is determined by a relevant action on your site, you can set up conversion tracking with Google AnalyticsIf someone becomes a lead after being qualified by a Sales Agent.



You can count the number of new opportunities in Salesforce (or whatever CRM your Belgium Mobile Number List company uses) or prospects is Everyone in the company or marketing team must know what is meant by a prospectIt should be easy to know how many leads there are and how many are added over time.4. Sales (Bottom of Funnel)This one should be pretty self-explanatory.One misconception we see with people is that they don't track anything at the bottom of the Digital Marketing Funnel for one of two reasons.





They work in non-profit organizationsThey don't sell onlineIf you work at a non-profit, you'll need to find comparable metrics to track and optimize — like donations, ticket sales, and so on.If you don't make sales online, you still have to track your sales because you are responsible for the number and quality of leads you get through your site.5. Average Order Value (Bottom of Funnel)Just as you track sales, you should pay attention to how much — on average — each customer spends when you make a sale.If the average order value is low, it is not necessarily bad.