Users at the top of the funnel as well as those at the bottom

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If your content doesn't address a wide range of user intents, leveraging user intent is an important resource for your content creation) ). The link hierarchy should include paths that users can take through each stage of the conversion funnel. This reduces the confusion that often occurs within the funnel (users don't have to worry about what page to look at next). A user's path to conversion is not necessarily a straight line. Therefore, linking to different points in the conversion funnel can reduce confusion for users. Important points By responding to the different intents of your target audience, you can naturally move users to the next step in the funnel, smoothing out the user journey. This is true whether you're at the top or bottom of the funnel. Information architecture should support link hierarchies, and matching content to intent can drive users to the next stage of the conversion funnel . 3. Prevent people from leaving the site. Align user experience with user expectations and avoid isolated experiences Let's take an example that also matches your website strategy. You booked a flight to the Bahamas.

The only way to reach the Bahamas is via Miami. The first flight went well and we were able to arrive in Miami. She's wearing sunglasses, a swimsuit, and even sandals. Get ready to soak up the Bahamian sunshine. But you're left standing still when you find out there are no flights from Miami to the Bahamas. In the end, I left Belgium Phone Number Data the airport and decided to board the boat, holding a fluffy hat in my hand. In this example, your goal is to go to the Bahamas. However, the route you chose was not what you expected and did not provide a clear route to your destination. Therefore, we decided to choose a competitor (ship). Let's apply this example to a website. If users can't easily navigate the links and pages within your site, no matter how great your content is, no matter how many keywords you're ranking for, users won't get what they expected from your website.




You can't experience it on the site. The user is stuck on the page, unable to move forward or backward. They end up getting lost on a page that is different from what they are looking for, and are unable to discover content that might be useful to them. If you give them such an experience, they will likely leave your site. Important points Avoid situations where users are stuck within the site. Review the path of every page and make sure there are no dead ends or orphan pages at any point in the funnel. 4.