The person may also look

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For example, someone may start their search on Google, but then transfer between different e-commerce sites, looking for the best deal.  on review sites to see what other people are saying about the product or service. Getting a comprehensive view of your target customer can help you pinpoint how you want to present your brand on the buyer’s journey. Since the goal is to get them to purchase from your brand, you need to know what factors will get the customer to buy right now instead of searching elsewhere.

AI can give you better insight into those factors. User context based on keyword searches During Cambodia WhatsApp Number Data  a customer’s research phase, they may search for different keywords related to the product or service. Some of these keywords may have stiff competition, but others may not. AI can help you discover related keywords that people use to make purchase decisions. Knowing these keywords can give you valuable insight into the thought process of your target audience. For example, maybe customers are most concerned with the durability of a product, so you can leverage that within your advertising.





Alternatively, some people might focus more on the price, so you can target them with sales and discounts. In each case, AI can give you far more context beyond surface-level search keywords. Bonus: 3 ways to use buyer personas for better campaigns Finally, let’s briefly discuss how to use your personas to improve your campaigns. The most important thing is to establish the use of personas as something intrinsic to the corporate culture, involving this concept in all internal processes.