Provide IncentivesMarketing today doesn’t really look like the marketing of...

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The $64 is such a seemingly random number that you can’t help but think it must be real.The ad text also does a great job emphasizing their value prop (“Never Pay Full Price on Hotels”) which brings us to our next formula…Google Ads Headline Formula And5. Objection-OvercomerCialdini showed that the pain of loss is more powerful than potential gain in Influence.Before we buy something online, we’re projecting that feeling. We’re worried or nervous, building anxiety about the potential for pain of loss.That produces risk. Opting into that thing might spam us. Buying a toupee might not make me look like Clooney. (Holding out hope though.



That’s why the best testimonials overcome objections. You ask leading questions that Benin WhatsApp Number uncover what obstacles might have prevented someone from taking action (before showing the payoff that shows they’re glad they did).Objection-overcoming headlines help simplify. They’re zen.For example, what would prevent small business owners from buying and using any one of the popular email marketing services?Technology hurdles, for one. Constant Contact does a great job here re-emphasizing that tech skills aren’t required for THEIR program.Email Marketing AdYou’ve got your direct key phrase in the primary headline, with “No [Objection]” in the extended headline to assure you that the thing in the back of your mind that possibly might prevent you from clicking is not a big deal. Same formula here





Unpaid tax debtYou can also flip the switch here, placing the “No [Objection]” portion at the beginning (if length permits).In keeping with the zen idea, “No-Stress” almost always works when describing something that’s seemingly complex or causes anxiety:No-Stress Proposal PlanAs always, promising a simple solution to a costly (negative) problem almost guarantees your ad jumps off the SERPs.For example, you can tell people what they don’t need or shouldn’t be doing (but are probably already experiencing).Don’t take my word for it. Take it from the people who do it best:AdWords MistakesGoogle Ads Headline Formula And6.